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Albert R. Boscov
Statue
Unveiled in Reading
On April 30th Albert Boscov was honored for his work in Reading with
a statue at 2nd and Washington Street.
Click Here to
view the event, as well as a video tribute created for the occasion.
Taking the High (Def) Road...
Timing
is everything. Technology changes so rapidly that it's
difficult to comprehend, much less keep step. The entire
landscape of HIGH DEFINITION TELEVISION has been an uncertain one.
Early adopters of the technology have found themselves on the wrong
road. We have taken a more pragmatic approach. Not so
much a "Build it and they will come" but rather a "Give them what
they want when they want it".
It's with great pride that we at Turning Point Media announce our
migration to HIGH DEFINITION as well as continued support of
Standard Definition video for our clients.
What does it all mean?
Even though the delivery system of HIGH DEFINITION images is
still not complete, the images we put through the existing system
will be noticeably clearer and sharper. And with the true 24p
technology associated with Hi DEF, we will be able to give you an
image that rivals film (at a fraction of the production cost).
And as the delivery system, consisting of commercial insertion
equipment and the roll out of High Definition DVD players continues to develop,
our images will continue to keep pace with the newest technology.
We welcome the opportunity to share our findings with you, and hope
to bring this new technology to your project in 2008.
We
have always been involved in the pursuit of helping business
communicate more effectively.
Internally...externally...marketing...public
relations...training. As the media delivery landscape
continues to evolve, our mission is finding even more
effective ways to leverage our clients' communications
resources.
We'll be sharing new stories to give you ideas how we can
make electronic media work for you...
Penn Iron Works
 Penn
Iron Works started in business in 1915 as a foundry and entered
weldment fabrication about 60 years ago. The company’s quality
weldments are now in use around the globe.
Marketing and trade show applications was the need we were
fulfilling with the 4-minute video we produced. In only a half
day shoot, we were able to capture the grand scale of both their
operation and the products they produce.
Watch the video...
Berks Economic Partnership
 The Berks Economic Partnership (BEP) is the lead
marketing agency and primary point of contact for all
economic development inquiries related to the Greater
Reading and Berks County area. BEP coordinates and works
with other economic development agencies to provide a
single voice in helping to retain, attract, promote and
grow economic development in a collaborative and unified
manner.
Our goal was two-fold. We were attempting to
bolster local self-image to the community at large.
By creating a more positive image at home, outside
business interests will be welcomed more readily.
A
preliminary video showcasing some of the more recent
developments was showcased to the Greater Reading Chamber of
Commerce and Industry.
A second version of the video will be used and sent to
site selectors to give them a sense of the community's
character along with the statistical information
normally provided.
Caron
Treatment Centers
 Over the last ten years we have worked with Caron
Foundation to help them communicate both internally and
externally.
Our work has taken us as far as Chicago, San Diego
and Atlanta. The work has taken the forms of
capital campaigns, marketing, public relations and
education. Our latest production is used in the
Berks County Capital Campaign. This campaign is directed
toward expansion of their adolescent treatment
facilities in Wernersville. For more information,
please visit their website.
Watch the video... |
